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If you make use of endorsements in your advertising, do they meet the standards of the FTC Take action and the FTC’s Instructions Concerning Use of Endorsements and Testimonials in Advertising and marketing? If your business works with influencers or if you’re an influencer your self, are you both taking necessary steps to obviously disclose material connections?
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Locate out more by contacting FTC compliance materials. You will also find resources about consumer reviews, including information regarding complying with the Customer Review Fairness Act. To be able to do that, you need a consolidated view of customer tastes and expectations across all channels – web, interpersonal media, mobile, direct email, point of sale, etc.
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